New Hoosier Slogan
David Mannweiler of the Indianapolis Star reports that the state is looking for a new slogan to attract tourists.
Lt. Gov. Becky Skillman announced Thursday that the state would abandon its “Travel Indiana” catchphrase and replace it with a tagline that is not so “neutral.”
The new slogan is expected to be introduced in late February or early March. The state has used “Enjoy Indiana” since 1998. It is a shortened version of the original slogan, “Enjoy Indiana, the Welcome Mat Is Always Out.”
Apparently Lt. Gov. Skillman is using a marketing firm to come up with the new slogan, but we don’t think this should stop us from coming up with our own suggestions to forward on to those debating the topic. Feel free to leave your suggestions in the comments.
Update: Taking Down Words has a great list of possibilities.
